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Videntic vs Semrush

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Videntic or Semrush? Compare the work, not the checklist.

Semrush calls itself “the leading platform to grow and measure brand visibility” and sells AI visibility as a toolkit, inside its SEO plans and as Enterprise AIO. Videntic does one thing in depth: from the answer to your buying question through to an approved, published page.

Check my AI visibilityCompare prices

By Videntic Team, from sources read on . About 4 minutes to read.

Every statement about Semrush links to Semrush’s own pages.

At a glance
SemrushVidentic
Starts at$99/moper domain$250/mo
Engines on standard plansChatGPTGoogle AI OverviewsGeminiPerplexityChatGPTGoogle AI OverviewsGeminiMicrosoft CopilotClaude
Drafts and publishesCMS publishing not documentedYes, after you approve
Free trial7-day trial, free tier7-day free trial

The short answer

Choose Semrush if you already run SEO in Semrush and want AI visibility in the same suite, measured against a prompt database that runs to hundreds of millions of prompts.

Choose Videntic if AI visibility is the main job rather than one part of an SEO suite: you choose the buying questions, and Sira turns a gap into a draft that publishes to WordPress or Shopify once you approve it.

Either way, keep the SEO suite you rely on and test the AI side on its own. The free check shows what four AI engines say about you before you commit to either. Run the free check

The same job, step by step

Seven questions to ask of any tool. Semrush on the left, Videntic on the right, each line linked to its source.

  1. 1

    Choose the questions

    Which prompts, markets and languages are sampled?

    Semrush

    Database of 317M+ prompts plus daily custom prompts

    Draws on a large LLM prompt database, which the homepage puts at 317M+ prompts. Custom prompts are counted daily: 25 on the AI Visibility Toolkit, 50 on Starter, 100 on Pro+ and unlimited on Advanced.123

    Not verified. The Enterprise AIO page gives a different figure for the database, 213M+ prompts.

    Videntic

    Your own prompts, written, generated or bulk-added

    Generate prompts with AI, write your own or add them in bulk. Your questions, markets and AI platforms set the sample. Basic includes 50 prompts, Pro 200, Max 300.45

  2. 2

    Read the answers

    What do you see behind a score?

    Semrush

    Share of voice, sentiment and daily AI rankings

    Shows how often a brand appears across platforms, regions and topics, share of voice over time, sentiment and daily AI rankings. Enterprise AIO adds mentions and citations, and connects AI search to traffic and conversions in GA4 or Adobe Analytics.167

    Videntic

    Every mention with its exact words and sources

    Each mention shows the prompt, the platforms that gave it, sentiment, placement and the exact words used. The Citations Explorer splits citations by prompt, competitor, source type and page.4

  3. 3

    Find the gap

    How does a finding become a piece of work?

    Semrush

    AI search health audit; Enterprise adds recommendations

    An AI search health audit checks whether AI bots can reach your content. Enterprise AIO adds prioritized content recommendations.67

    Videntic

    Queries where competitors are cited and you aren’t

    Content Studio lists the queries where competitors are cited and you are not, with the captured answer and who is cited today. Perception flags claims about your brand that need checking.89

  4. 4

    Draft the fix

    Who writes the change, and from what?

    Semrush

    Enterprise AIO offers content optimization with scoring

    Enterprise AIO offers content optimization “with live performance scoring”, plus AI automations and content workflows.7

    Not verified. We found no description of drafting on the AI Visibility Toolkit or the SEO + AI plans.

    Videntic

    Sira drafts in a full editor

    Sira drafts into a full editor with headings, links, images and revision history, from briefs built on your Search Console, GA4 and competitor data.810

  5. 5

    Review it

    What happens before anything goes live?

    Semrush

    Content workflows named; no approval step described

    Enterprise AIO names content workflows.7

    Not verified. We found no statement describing an approval step before a change goes live.

    Videntic

    Nothing goes live until you approve

    A fix waits as “Fix ready to review” until you approve or dismiss it. Nothing goes live without that review.10

  6. 6

    Publish

    Where does approved work go?

    Semrush

    White-label reports and API; CMS publishing not documented

    Reports can be white-labelled and sent by automated email. Enterprise lists custom integrations and an API, and Semrush offers an MCP connection.367

    Not verified. We found no statement about publishing content to a CMS.

    Videntic

    Publishes to WordPress or Shopify, confirms the URL

    Approved drafts go to WordPress or Shopify, and Videntic confirms the live URL. Webflow, Framer, GitHub, GitLab and Bitbucket have their own publishing flows.811

  7. 7

    Watch what changes

    Is the published change linked to later answers?

    Semrush

    Daily tracking with share of voice over time

    Tracking runs daily, with share of voice shown over time.6

    Not verified. We found no statement linking a published change to later answers.

    Videntic

    Each published page tracked for new citations

    Each published post is tracked for the citations it earns and which engines cite it. Every prompt shows its trend since the previous run.48

Where each one listens

The AI engines each vendor names on its own pages, and on which plans.

AI engines tracked by Semrush and Videntic
ChatGPTAI OverviewsGeminiCopilotClaudePerplexity
Semrush124 of 6 on standard plansIncludedIncludedIncludedNot listedNot listedIncluded
Videntic45 of 6 on standard plansIncludedIncludedIncludedIncludedIncludedNot listed

A lit logo is on standard plans. A dimmed logo is an add-on, sits on higher plans, or isn’t named on the pages we read; the word under it says which.

  • Google AI Overviews, Semrush: Listed as “Google AI”
  • Claude, Videntic: Tracked through Anthropic’s API on paid plans. The free check doesn’t include Claude.

Three differences that change the choice

  1. A prompt database, or the questions you choose

    Semrush measures against a database of hundreds of millions of LLM prompts and adds a daily allowance of custom prompts by plan. Videntic samples the prompts you generate, write or import, from 50 on Basic to 300 on Max.1245

  2. An SEO suite, or one workflow from answer to page

    Semrush puts AI visibility beside its SEO tools, and Enterprise AIO adds content recommendations and workflows. Videntic’s Sira drafts in Content Studio and, once you approve, publishes to WordPress or Shopify and confirms the live URL.37810

  3. How the price grows

    Semrush prices the AI Visibility Toolkit per domain, and its SEO + AI plans step up by prompts and domains. Videntic’s plans step up by prompt count, and drafting and publishing come with every plan.235

What it costs, as published

Not normalised, not rounded. Plans count prompts, engines, credits and seats differently, so the cheapest line is rarely the cheapest setup. Prices as shown on 8 November 2026.

Semrush236

AI Visibility ToolkitPer domain, billed annually; 25 prompts
$99/mo
SEO$117.33/mo billed annually
$139/mo
Starter50 prompts, 1 domain; $165.17/mo billed annually
$199/mo
Pro+100 prompts; $248.17/mo billed annually
$299/mo
AdvancedUnlimited prompts
Custom
Enterprise AIO
Demo only

US dollars. SEO + AI plans are shown at monthly prices, with lower rates billed annually. The feature page offers to “Try free for 7 days”, and the pricing page lists a Free tier with no credit card required.

Not verified. The pages don’t say whether the 7-day trial covers the AI Visibility Toolkit, or what the toolkit costs billed monthly.

Videntic512

Basic50 prompts
$250/mo
Pro200 prompts
$450/mo
Max300 prompts
$850/mo
Enterprise
Custom

US dollars, billed monthly; euro prices are also published. 7-day free trial. Card required, no charge today. The AI visibility check is free and needs no account.

Ask both vendors before you sign

Take these to both demos.

  • Which engines are in my plan?

    Semrush’s toolkit names ChatGPT, Google AI, Gemini and Perplexity. Ask about Copilot, Claude and Google AI Mode before you rely on the numbers.

  • Whose prompts drive the score?

    Ask how much of each metric comes from the shared database and how much from your custom prompts, and in which markets.

  • What does a second site cost?

    The toolkit is priced per domain. Price every domain and market you need to track.

  • What happens after a finding?

    Ask to see one recommendation become a draft, an approval and a live page on your own CMS.

Questions about this comparison

What is the main difference between Semrush and Videntic?

Both track how AI answers mention your brand. Semrush adds AI visibility to an SEO suite and measures it against a large prompt database. Videntic tracks the questions you choose, reviews claims about your brand and takes approved drafts through to publishing on WordPress or Shopify.

Is Videntic a Semrush alternative?

Yes, for AI visibility. Videntic tracks ChatGPT, Gemini, Microsoft Copilot, Claude and Google AI Overviews and adds drafting and approval. If you also want keyword research and site audits in the same subscription, Semrush covers those and Videntic does not try to.

Which is cheaper?

Semrush’s AI Visibility Toolkit is $99 a month per domain, billed annually, with 25 custom prompts. Videntic’s Basic plan is $250 a month for 50 prompts and includes drafting and publishing. Price the prompts, domains and engines you need on each.

Which AI engines does Semrush track?

Semrush’s AI pricing page names ChatGPT, Google AI, Gemini and Perplexity. We found no mention of Microsoft Copilot, Claude or Google AI Mode on the pages we read on 8 November 2026.

Did Videntic test Semrush?

No. This page compares what each vendor publishes about its own product, read on 8 November 2026, with links to every source.

Sources and method

Videntic wrote this page. We read each vendor’s public pages on 8 November 2026 and did not test Semrush hands-on. Prices and plans change, so check the linked pages before you decide. To report an error, contact us.

  1. 1Semrush homepagesemrush.com
  2. 2Semrush AI Visibility Toolkit pricingsemrush.com
  3. 3Semrush pricingsemrush.com
  4. 4Videntic Analytics
  5. 5Videntic pricing
  6. 6Semrush AI visibility featuressemrush.com
  7. 7Semrush Enterprise AIOsemrush.com
  8. 8Videntic Content Studio
  9. 9Videntic Perception
  10. 10Sira, Videntic’s agent
  11. 11Videntic integrations documentationdocs.videntic.com
  12. 12Videntic free AI visibility check

See what AI says about you today. Then decide what to track.

The free check runs five buying questions across ChatGPT, Gemini, Microsoft Copilot and Google AI Overviews and shows every captured answer.

Check my AI visibilityHow ongoing tracking works