Videntic vs Scrunch
Compare Videntic with
SemrushAI visibility added to an SEO suite, with large prompt databases
ProfoundEnterprise answer-engine analytics, agents and server-log bot data
Peec AIAnalytics for marketing teams, with Actions and an agent
Ahrefs Brand RadarAn AI visibility index built from Ahrefs’ keyword database
Otterly.AILow-cost monitoring with GEO audits and add-on engines
ScrunchMonitoring plus an AI-optimised site version served to bots
Videntic or Scrunch? Compare the work, not the checklist.
Scrunch says it helps you “see how your brand shows up across AI platforms” and adds AXP, a version of your site built for AI bots. Videntic changes the page itself: a reviewed draft, published to your CMS, that people and bots both read.
By Videntic Team, from sources read on . About 4 minutes to read.
| Scrunch | Videntic | |
|---|---|---|
| Starts at | $250/mobilled annually | $250/mo |
| Engines on standard plans |       |  |
| Drafts and publishes | AXP serves bots via CDN | Yes, after you approve |
| Free trial | 7 days, no card | 7-day free trial |
The short answer
Choose Scrunch if you care how AI bots read your site and want an AI-optimised version served to them at the CDN, with bot visits and AI referral traffic measured next to your answer data.
Choose Videntic if you want to change the pages people and bots both read: find the gap, draft the update, approve it, publish it to your CMS and see which engines cite it.
Either way, a bot-facing version of your site and a better page solve different problems. Read your captured answers first; the free check shows them. Run the free check
The same job, step by step
Seven questions to ask of any tool. Scrunch on the left, Videntic on the right, each line linked to its source.
- 1
Choose the questions
Which prompts, markets and languages are sampled?
Scrunch350 or 700 custom prompts plus industry prompts
Starter includes 350 custom prompts plus 1,000 industry prompts, Growth 700 plus 2,500; Enterprise is custom. Key topics are unlimited, and results filter by topic, persona, model and region.12
Not verified. We found no statement of how often prompts run.
- 2
Read the answers
What do you see behind a score?
ScrunchAnswer position, sentiment, citations and AI bot visits
Reports presence, position in the answer (top, middle or bottom), sentiment, citations and share of answer. It also counts visits from AI bots such as GPTBot, ClaudeBot and PerplexityBot, and referral traffic from AI tools.25
VidenticEvery mention with its exact words and sources
Each mention shows the prompt, the platforms that gave it, sentiment, placement and the exact words used. The Citations Explorer splits citations by prompt, competitor, source type and page.3
- 3
Find the gap
How does a finding become a piece of work?
ScrunchPage Audits with a page optimizer
Page Audits review individual pages and include a page optimizer. Starter includes 5 audits, Growth 10.1
- 4
Draft the fix
Who writes the change, and from what?
ScrunchAXP builds AI-optimised page versions
AXP builds an AI-optimised version of your pages, which Scrunch says can cut token payloads by up to 99%.8
Not verified. We found no statement about drafting new articles or pages.
- 5
Review it
What happens before anything goes live?
ScrunchAXP changes based on your approval
Scrunch says AXP “restructures and enriches content based on your approval”.8
Not verified. The pages we read don’t describe how that approval works.
VidenticNothing goes live until you approve
A fix waits as “Fix ready to review” until you approve or dismiss it. Nothing goes live without that review.9
- 6
Publish
Where does approved work go?
ScrunchAXP serves optimised pages to AI bots via CDN
AXP runs at the CDN layer through Akamai, Cloudflare or Vercel and serves the optimised version only to AI retrieval bots. Scrunch says no code changes are required.8
Not verified. We found no statement about publishing to a CMS.
- 7
Watch what changes
Is the published change linked to later answers?
ScrunchMonitoring plus bot visits and AI referral traffic
Monitoring continues on the same prompts, alongside bot visits and AI referral traffic.2
Not verified. We found no statement linking an AXP change to later answers.
Where each one listens
The AI engines each vendor names on its own pages, and on which plans.
| ChatGPT | AI Overviews | AI Mode | Gemini | Copilot | Claude | Perplexity | Meta AI | |
|---|---|---|---|---|---|---|---|---|
| Scrunch187 of 8 on standard plans | Included | Included | Included | Included | Unclear | Included | Included | Included |
| Videntic35 of 8 on standard plans | Included | Included | Not listed | Included | Included | Included | Not listed | Not listed |
A lit logo is on standard plans. A dimmed logo is an add-on, sits on higher plans, or isn’t named on the pages we read; the word under it says which.
- Microsoft Copilot, Scrunch: On the AXP page, not the pricing page
- Claude, Videntic: Tracked through Anthropic’s API on paid plans. The free check doesn’t include Claude.
Three differences that change the choice
Changing what bots read, or what you publish
Scrunch’s AXP serves an AI-optimised version of your pages to AI bots from the CDN, without code changes. Videntic’s Sira drafts in Content Studio and, once you approve, publishes to WordPress or Shopify and confirms the live URL.689
Bot visits next to answers
Scrunch counts AI bot visits and AI referral traffic beside presence, position and citations. Videntic’s Analytics stays on the answer: the prompt, the platforms, the placement, the exact words and the pages cited.23
What $250 a month buys
Scrunch Starter is $250 a month billed annually for 350 custom prompts, 1,000 industry prompts, three users and five page audits. Videntic Basic is $250 a month for 50 prompts and includes drafting and publishing. The plans count different things, so price the setup you need.14
What it costs, as published
Not normalised, not rounded. Plans count prompts, engines, credits and seats differently, so the cheapest line is rarely the cheapest setup. Prices as shown on 8 November 2026.
Scrunch1
- StarterBilled annually; 350 custom prompts
- $250/mo
- GrowthBilled annually; 700 custom prompts
- $417/mo
- Enterprise
- Custom
US dollars. Month to month, Starter is $300 and Growth $500. Extra seats are $25 a month. The free trial is 7 days of Starter with no credit card. Scrunch says you won’t be blocked if you approach your limits.
Ask both vendors before you sign
Take these to both demos.
Which engines are in my plan?
Scrunch’s pricing and AXP pages name different engines, and only one names Microsoft Copilot. Ask for the list that applies to your plan.
What does a bot see, and who signs it off?
Ask how AXP versions are approved, how you check what a bot was served and how you turn it off.
How often do prompts run?
Ask both vendors how often each prompt is sampled and on which engines, since that sets how fast a change shows up.
Where does new content come from?
Ask to see one finding become a new or updated page on your own site, and who writes it.
Questions about this comparison
What is the main difference between Scrunch and Videntic?
Both track how AI answers mention and cite your brand. Scrunch adds bot traffic data and AXP, which serves an AI-optimised version of your pages to AI bots from the CDN. Videntic adds a review of claims about your brand and takes approved drafts through to publishing on WordPress or Shopify.
Is Videntic a Scrunch alternative?
Yes, if you want tracking across ChatGPT, Gemini, Microsoft Copilot, Claude and Google AI Overviews plus drafting and approval in the same tool. If your priority is how AI bots crawl and read your site, compare Scrunch’s AXP and agent traffic data carefully.
What is Scrunch AXP?
AXP, Scrunch’s Agent Experience Platform, serves an AI-optimised version of your pages to AI retrieval bots. It runs at the CDN layer through Akamai, Cloudflare or Vercel and, according to Scrunch, needs no code changes.
Which is cheaper?
Both entry plans cost $250 a month, but Scrunch’s figure is billed annually and rises to $300 month to month. Scrunch Starter counts 350 custom prompts and three users; Videntic Basic counts 50 prompts and includes drafting and publishing. Price the prompts, engines and seats you need on each.
Did Videntic test Scrunch?
No. This page compares what each vendor publishes about its own product, read on 8 November 2026, with links to every source.
Sources and method
Videntic wrote this page. We read each vendor’s public pages on 8 November 2026 and did not test Scrunch hands-on. Prices and plans change, so check the linked pages before you decide. To report an error, contact us.
- 1Scrunch pricingscrunch.com
- 2Scrunch Monitoring and Insightsscrunch.com
- 3Videntic Analytics
- 4Videntic pricing
- 5Scrunch homepagescrunch.com
- 6Videntic Content Studio
- 7Videntic Perception
- 8Scrunch Agent Experience Platformscrunch.com
- 9Sira, Videntic’s agent
- 10Videntic integrations documentationdocs.videntic.com
- 11Videntic free AI visibility check
See what AI says about you today. Then decide what to track.
The free check runs five buying questions across ChatGPT, Gemini, Microsoft Copilot and Google AI Overviews and shows every captured answer.